Monday, 11 June 2012


My next visit was targeted towards the functioning and the marketing aspects of the Valluvar Arts and Crafts Shop. Mr Kannan told me that the average turnover of the shop was nearly 20 lakhs per year. That’s a whopping amount I had thought. I guess he understood my expressions and told me that most of the revenue goes into paying the labourers and importing the stone. One more thing he told me was that he even had some statues made from Metal Panchlok which is an amalgam of 5 metals, copper, bronze, iron, aluminium and silver. They even created sandalwood crafts but that depends on customer needs and wants. 

The peak season for his shop was from November to march as the foreigners visit mahabalipuram that time around. That was the period in which he made most of the profits. The shop is opens at 9:00am and closes at 9:00pm, 7 days a week. All in all I found out that managing a shop is not that easy as it looks from outside. One has to take into consideration so many things like the customer needs, their likings as well as dislikings. Selling the product at the end of the day is the THE THING to do. Right from the creation of the sculpture to the packing to the transport is the responsibility of the shop.

 Creating strategies and making them work out is the toughest job to do when you are the owner and everything under the sun is your responsibility.

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