A place having Mahabs authenticity - Puneet - FT13157

Clive Bar

Clive Bar was established 3 years back near Mahabalipuram beach keeping mahabs tourists in the mind. As Clive bar is the first place where I landed on my so called weekend in Great Lakes, so I decided to write my first ever blog on Marketing strategies adopted by Clive Bar against the likes of Bay Treasure, Lattitude 49, & Raddisson.

Disclaimer – All data is provided by sales manager of Clive, Mr Karunanidhi. IT’s not my creativity.

Facts

Location – Near Mahabalipuram Beach and Sea Shore temple.

Major Customer Base of Clive – IT People

Main season – Nov to Dec

Area – 64 acre

Residential facility for Staff

Few key observations I noticed while entering the Clive Bar:-

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    1)    Huge Hoardings of all IPL teams. Now, CSK was given no privileges in terms of hoardings. As per the sales manager, IPL helped them increasing revenue by around 15-20% and during CSK matches it was around 30%.

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     2)     Ambience of Clive reception is all antique. Now it’s not difficult to guess why it’s like that. Mahabalipuram is famous for old sculptures, antiques, temples etc.  So to keep the ambience of city, Clive bar went with the same theme.

   
    3) Now at one place Clive is providing resort facilities to their tourists, it has also opened a fast food restaurant in front of their gate for passing by tourists.

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     4)    Huge IPL projection visible from the Bar and Pool Side area.

Marketing Strategies adopted

E-marketing – Clive is open for online booking of rooms through their website.

Telephone Marketing – Clive has registered with Just Dial.

Major revenue generating customers are foreigners. For that, Clive has associated himself with various travel agents. Also, foreigners prefer clive because of its location. This is the major edge of Clive over Radisson and other resorts on ECR road. Tourists always prefer to stay in the city over outskirts.

Tie-up with SBI – Clive has tie up with SBI for its conferences, seminars etc. It offers bulk deals, buffet during these events to attract people. These events help Clive in marketing through TV, Newspapers, etc.

Customer Focus

Clive pays a lot of attention on Customer feedback. Ideally, hospitality business can only be ranked and judged by a customer. Clive takes a customer feedback from each customer who stays in their resort. They collate all data from a week and then organize meetings with different departments. They brainstorm on how we can improve further and further.

So, after our interview with the sales manager of Clive, their waitress came with the bill for 2 cold drinks we ordered. Now the sales manager was very furious with her on bringing bill for mere 2 soft drinks. In the end, I was able to convince manager on paying the bill but I am sure he will take her class.

Clive Entrance