Old Delhi chat Factory in Chennai - Puneet Rastogi - 13157

Last week I went to chennai for Group Project marketing Survey. After the exhaustive survey and shopping in Express Avenue, I thought of having some drink at CCD. On my way to First floor I encountered a sudden burst of people coming out from Food Bazaar heading towards a shop named Gangotree. Initially, I thought it might be some special Idli Vada food joint. Now the moment I reached the shop, I was flabbergasted by the real business of the shop. It was selling Pani puri, bhel puri, Laccha tokri etc etc , all types of chat under the window. So I decided to have some chat first and then will gather some stuff for individual blog. I enjoyed that chat to the core. Unfortunately, I was not able to interact with the staff of that shop, as they are busy like stock traders.


Still like a key marketing observant, I noticed 2 things about Gangotree:-

1) I believe there cannot be a better place for a chat shop to be in front of Big Bazaar. Not everyone who visits the mall goes to tommy, levis etc. People do come for regular shopping. Now just in front of big bazaar is definitely a place for chaat shop to attract maximum customers.

2) Gangotree's main pani puri guy is from North India. Now pani puri is the only chaat where customer pitches again and again to make the chaat tailor made for him. So connecting with someone who knows Hindi is a customer delight.

I advise everyone who goes to Express Avenue in chennai, do visit Gangotree in basement, just in front of Big bazaar. 

A place having Mahabs authenticity - Puneet - FT13157

Clive Bar

Clive Bar was established 3 years back near Mahabalipuram beach keeping mahabs tourists in the mind. As Clive bar is the first place where I landed on my so called weekend in Great Lakes, so I decided to write my first ever blog on Marketing strategies adopted by Clive Bar against the likes of Bay Treasure, Lattitude 49, & Raddisson.

Disclaimer – All data is provided by sales manager of Clive, Mr Karunanidhi. IT’s not my creativity.

Facts

Location – Near Mahabalipuram Beach and Sea Shore temple.

Major Customer Base of Clive – IT People

Main season – Nov to Dec

Area – 64 acre

Residential facility for Staff

Few key observations I noticed while entering the Clive Bar:-

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    1)    Huge Hoardings of all IPL teams. Now, CSK was given no privileges in terms of hoardings. As per the sales manager, IPL helped them increasing revenue by around 15-20% and during CSK matches it was around 30%.

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     2)     Ambience of Clive reception is all antique. Now it’s not difficult to guess why it’s like that. Mahabalipuram is famous for old sculptures, antiques, temples etc.  So to keep the ambience of city, Clive bar went with the same theme.

   
    3) Now at one place Clive is providing resort facilities to their tourists, it has also opened a fast food restaurant in front of their gate for passing by tourists.

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     4)    Huge IPL projection visible from the Bar and Pool Side area.

Marketing Strategies adopted

E-marketing – Clive is open for online booking of rooms through their website.

Telephone Marketing – Clive has registered with Just Dial.

Major revenue generating customers are foreigners. For that, Clive has associated himself with various travel agents. Also, foreigners prefer clive because of its location. This is the major edge of Clive over Radisson and other resorts on ECR road. Tourists always prefer to stay in the city over outskirts.

Tie-up with SBI – Clive has tie up with SBI for its conferences, seminars etc. It offers bulk deals, buffet during these events to attract people. These events help Clive in marketing through TV, Newspapers, etc.

Customer Focus

Clive pays a lot of attention on Customer feedback. Ideally, hospitality business can only be ranked and judged by a customer. Clive takes a customer feedback from each customer who stays in their resort. They collate all data from a week and then organize meetings with different departments. They brainstorm on how we can improve further and further.

So, after our interview with the sales manager of Clive, their waitress came with the bill for 2 cold drinks we ordered. Now the sales manager was very furious with her on bringing bill for mere 2 soft drinks. In the end, I was able to convince manager on paying the bill but I am sure he will take her class.

Clive Entrance