Some days back my stock of medicines got over. I with one my
friends went to Mahabalipuram for refilling my stock of medicines. I had heard
about a store called Arafath Medical store. I went to the store for getting my
medicines. Unlike other medical stores, the store seemed to have a very wide
range of medicines.
The store had 3 staffs in all at the time I went. One was
dedicated for billing and the other 2 to take care of the customers. It was one
of the big medical stores around the place. Few things that I felt good about
the store:
1. One of the persons working there, understood English very well and was
very helpful
2. For the comfort of the customers, the store was
air-conditioned
3. The store was located in a prime location
All the racks of the store had an Alphabet marked on it.
After the alphabet, there was a list of medicine that was in there in the rack.
This helped the staff in locating the medicine and responding the customers
fast. I had been there to buy a dose of
antibiotic. The medicine that I went for was one of the best selling
antibiotics. Fortunately there were just 2-3 strips of that medicine left.
After I took the strip, the person noted down the name of the medicine, so that
they don’t fall short of that.
Some observations regarding the buying pattern:
1. Most of the customers there went for over the counter
drugs.
2. Some of the customers who went there were unaware of
the medicine that they wanted. They told their symptoms to the storekeeper and
he suggested them the medicines. To many such customers he was
giving pills without any packaging. They maintained a bottle of such drugs
which they kept for selling loose.
3. Apart from medicines, the store had a very good stock
of many FMCG products. Many people like me going to the store for only medicines,
ended up buying other items as well.
After I got the medicines that I wanted, I went ahead and
started checking the expiry dates of all of them. Seeing this, the person
helping me, started getting agitated and said it’s not required as they have a
very strong mechanism to track and take care of such expired medicines.
As per the shopkeeper, the peak hours of the operations
are the evening hours. The majority of customers visiting them are tourists.When
there is a request for a medicine which is not available with them, they try to
arrange it from other places. For regular customers they give credit facilities
as well.
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